News
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Puppy Pancake Day is our biggest and most beloved event of the year. We wanted to share exactly why we do this every year, and why it means so much to us to celebrate our community around us.
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Learn why gut health is important for dogs and cats, common signs of imbalance, and simple ways to support digestion, immunity, skin health, and overall wellness.
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Switching your dog’s kibble or dry food? A gradual transition is key to avoiding digestive upset and keeping your pup healthy. Whether you're introducing a new brand or formula, a slow shift helps your dog’s stomach adjust to new ingredients. Start by mixing 25% new food with 75% of their current kibble, and over a week, gradually increase the amount of new food. By day seven, your dog will be fully transitioned to their new diet without any tummy troubles. For a smooth switch, keep an eye on your dog’s health and consider adding probiotics to support digestion.
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Discover Identity's fresh pet food in Denver, Colorado. With nutritious, sustainably sourced ingredients, their grain-free and rice-based recipes cater to every dog's needs.
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Hello, devoted pet parents and fellow animal enthusiasts!We understand that your pets mean the world to you, and what they eat plays a pivotal role in their health and happiness. We're excited to take you on a journey through the...